Last week, MB member Sara Wilson published The Brand Yearbook.
The annual report--which Sara co-writes with Michelle Goad (former Head of Gen Z Strategy at Nike)--consists of their (totally subjective) picks for the brands that captured attention and mind-share and wallets with Gen Z audiences in 2023 (plus some they think could be doing better, and why) all packaged up like a '90s yearbook, complete with superlatives. Think of it as a reverse-engineered roadmap for building a brand that’s pretty much guaranteed to win with Gen Z.
Here’s the Stanley page…
In the coming months, Sara and Michelle will be bringing the insights from the report directly to brands, agencies and platforms upon request in the form of a Brand Yearbook roadshow. Want to learn more? Reach out to editors@thebrandyearbook.com
This is outstanding!