I disagree with Bruce's statement that humor has no place in corporate comms. I've run many successful campaigns that anchored in a bit of humor because it humanized the message and the experience being captured, it made the content more relatable, and it made the people involved seem less like Execubots. There's even a book about deploying humor appropriately in business settings and the power it can bring ("Humor, Seriously" by Jennifer Aakin and Naomi Bagdonas). That's not to say every message or campaign should be Fozzie Bear waka waka outrageous, but there is definitely a place for humor in corporate communications.
I disagree with Bruce's statement that humor has no place in corporate comms. I've run many successful campaigns that anchored in a bit of humor because it humanized the message and the experience being captured, it made the content more relatable, and it made the people involved seem less like Execubots. There's even a book about deploying humor appropriately in business settings and the power it can bring ("Humor, Seriously" by Jennifer Aakin and Naomi Bagdonas). That's not to say every message or campaign should be Fozzie Bear waka waka outrageous, but there is definitely a place for humor in corporate communications.